Backed Bliss is a brand specializing in freshly baked bakery products and coffee. Our target audience consists of individuals who value fresh cooking, emphasizing quality ingredients and flavors. We specifically aim at those who appreciate the ritual of starting their day with a delightful breakfast accompanied by a cup of coffee, catering to their preference for a wholesome and enjoyable morning routine. I opted for vibrant colors inspired by citrus, strawberry, and lemon to convey the freshness and radiance of their baking. The choice of a circular logo reflects a classic and established look, mirroring the round and curvy shapes typical of bakery items. I took inspiration from bakery menus, particularly rolls, to craft a unique circled wheel graphic for the logo.
In crafting the Baked Bliss brand packaging, I incorporated vibrant colors to symbolize freshness and the ingredients employed in baking. Curvy, circular shapes draw my attention from the shape of the bakery product, and got inspiration from citrus, strawberry, and lemon hues, I integrated these colors into a pattern derived from a section of the logo graphic, unifying the brand cohesively.
To improve the entire client experience, I decided to sell Baked Bliss Bakery items such as coffee cups and tote bags. These branded goods may utilized for their bakery shopping to make it environmentally friendly, and we also provide coffee and for that, we sell coffee cups to increase awareness of the brand and brand identity. Recognizing the importance of morning routines and the pleasure obtained from a delicious breakfast coupled with coffee.
Social media platforms’ visual nature is great for exhibiting Baked Bliss’ visually appealing items, generating a delectable experience for followers and persuading them to visit the bakery. Integrating social media with inspiring content and unique offers is a dynamic and successful approach for Baked Bliss Bakery and Coffee Shop to interact with the target audience, increase engagement, and ultimately enhance sales.